Supporting every competition, from local to major events
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Race Factory
Race Factory designs and manufactures customized trophies, medals, and plaques for sports and cultural competitions.
Branding Website Logo Corporate Identity Naming Ecommerce Signage
Project Challenge
The main challenge was to build a distinctive brand in a market dominated by uniformity. Race Factory aimed to stand out with a strong identity that communicates design value, quality, and know-how. Additionally, it needed a professional online shopping experience tailored to race and event organizers.
WOW Approach
We started with naming that reflects the brand’s dynamic and practical nature. We designed a logo that combines industrial production with athletic achievement. A minimalist, bold visual language and a fully custom eshop were developed, focusing on UX. Client collaboration through workshops shaped the creative strategy.
A brand to support every competition.
WOW Factor
The logo design, merging a factory and a winner’s podium, symbolizes effort and victory. The new eshop enhanced the experience for event organizers and reached a broader audience previously relying on traditional methods. With WOW, Race Factory gained an inspiring, strategic customer outreach channel.
Project Challenge
The main challenge was to build a distinctive brand in a market dominated by uniformity. Race Factory aimed to stand out with a strong identity that communicates design value, quality, and know-how. Additionally, it needed a professional online shopping experience tailored to race and event organizers.
WOW Approach
We started with naming that reflects the brand’s dynamic and practical nature. We designed a logo that combines industrial production with athletic achievement. A minimalist, bold visual language and a fully custom eshop were developed, focusing on UX. Client collaboration through workshops shaped the creative strategy.
WOW Branding
Contact
- (+30)2651025255
- info@saywow.gr
