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Karla Sierra
Karla Sierra is a life and resilience coach with a mission to support people who want to overcome personal challenges and live fully.
Branding Website Logo Corporate Identity Illustration
Project Challenge
The main challenge was to capture Karla’s personality through a brand identity that conveys emotional empathy, professionalism, and accessibility. The identity needed to inspire trust and act as a catalyst for those seeking support in emotional resilience and personal growth.
WOW Approach
We began with in-depth research into Karla’s needs, values, and vision. We designed a brand identity that highlights her uniqueness, incorporating soft curves, organic forms, and a warm, supportive color palette. A functional website was also created to present her methodology and services, guiding visitors smoothly to book a free introductory session.
Personal branding.
WOW Factor
The visual identity was inspired by papel picado — the decorative Mexican paper cutouts symbolizing life, celebration, and transition. This design element gave the brand cultural grounding and emotional depth, reflecting Karla’s heritage and spirit. The result is a modern yet deeply personal identity that blends sensitivity with strength.
Project Challenge
The main challenge was to capture Karla’s personality through a brand identity that conveys emotional empathy, professionalism, and accessibility. The identity needed to inspire trust and act as a catalyst for those seeking support in emotional resilience and personal growth.
WOW Approach
We began with in-depth research into Karla’s needs, values, and vision. We designed a brand identity that highlights her uniqueness, incorporating soft curves, organic forms, and a warm, supportive color palette. A functional website was also created to present her methodology and services, guiding visitors smoothly to book a free introductory session.
WOW Branding
Contact
- (+30)2651025255
- info@saywow.gr
