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Gendered Coallition
The “We Are All Sexist, Bro” campaign highlights the everyday stereotypes and prejudices we may unconsciously reproduce. Through relatable situations and humor, it promotes equality and encourages dialogue.
Communications Strategy Website Logo Corporate Identity
Project Challenge
The main need for the campaign was to raise awareness about everyday sexism, within a broader social context of inertia and guilty silence. The goal was to foster self-awareness in a non-judgmental, participatory way.
WOW Approach
The strategy was based on a simple and direct communication system with bold typography and strong color contrast. Posters, stickers, barcode links were created, and co-creation tools were used in designing the identity. The website served as a hub for content and participation.
Awareness campaign on gender stereotypes.
WOW Factor
The central message “We Are All Sexist, Bro” is expressed in a bold, typographic form that is impossible to ignore. This direct and uncompromising statement becomes the campaign’s focal point, sparking conversations and encouraging self-reflection without the need for visual distractions.
Project Challenge
The main need for the campaign was to raise awareness about everyday sexism, within a broader social context of inertia and guilty silence. The goal was to foster self-awareness in a non-judgmental, participatory way.
WOW Approach
The strategy was based on a simple and direct communication system with bold typography and strong color contrast. Posters, stickers, barcode links were created, and co-creation tools were used in designing the identity. The website served as a hub for content and participation.
WOW Branding
Contact
- (+30)2651025255
- info@saywow.gr
