Με περισσότερα από δέκα χρόνια εμπειρίας, η Master Smoothies εξειδικεύεται στα ροφήματα που μειώνουν το κόστος, εξοικονομούν χρόνο και αυξάνουν τα έσοδα, αποτελώντας αξιόπιστο συνεργάτη για επαγγελματίες στον χώρο των smoothies.
BrandingLogoNaming
Project Challenge
The challenge was to create a highly recognizable identity that would communicate the summery, refreshing, and positive feeling of smoothies, while also reflecting the company's reliability and experience.
WOW Approach
We designed a lively and contemporary identity, combining handwritten fonts – as if writing in the sand – with bold colors (deep blue & bright orange) that evoke summer. We reinforced the identity with key messages such as Happiness in the mix, linking the brand with positive energy and the smoothie experience.
Brand identity blending smoothies with summertime happiness.
WOW Factor
Inspired by summer moments at the beach, the logo is illustrated in a handwritten font resembling writing in the sand, while the identity comes to life through the deep blue of the sea and the intense orange of the sun.
The challenge was to create a highly recognizable identity that would communicate the summery, refreshing, and positive feeling of smoothies, while also reflecting the company's reliability and experience.
WOW Approach
We designed a lively and contemporary identity, combining handwritten fonts – as if writing in the sand – with bold colors (deep blue & bright orange) that evoke summer. We reinforced the identity with key messages such as Happiness in the mix, linking the brand with positive energy and the smoothie experience.