Mystilli is a unique restaurant that has been operating since 2021, offering daily home-cooked meals based on Mediterranean cuisine and traditional Greek flavors, using pure, local ingredients.
The main challenge was the need to redefine the space, as Mystilli opened in a location where a similar business was already operating. The new character had to be highlighted, while retaining the existing customer base and strengthening the connection with tradition and quality.
WOW Approach
A new logo and visual system with symbols were designed, reflecting the combination of contemporary and traditional elements. Corporate applications and packaging materials were designed with simplicity, utilizing the identity motifs, thereby reinforcing the overall brand image.
Brand identity that celebrates authentic Mediterranean taste.
WOW Factor
As part of the identity, motifs inspired by the tradition of Epirus were designed, based on the logo itself, and incorporated into various applications, reinforcing the uniqueness of the brand.
The main challenge was the need to redefine the space, as Mystilli opened in a location where a similar business was already operating. The new character had to be highlighted, while retaining the existing customer base and strengthening the connection with tradition and quality.
WOW Approach
A new logo and visual system with symbols were designed, reflecting the combination of contemporary and traditional elements. Corporate applications and packaging materials were designed with simplicity, utilizing the identity motifs, thereby reinforcing the overall brand image.
Services
Branding Logo Corporate Identity Editorial Packaging Print