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Branding
Route 66
Route 66 Bar is an authentic, classic bar with an ever-evolving multicultural character, located in the historic center of Ioannina. A name with a legacy. A journey, a path to quality entertainment.
Branding Logo Corporate Identity
Project Challenge
The challenge was to shape a new identity for a bar with deep roots and a timeless personality, preserving its authenticity while amplifying its evolving character. The goal was to design a logo and brand identity that bridges old and new, classic and contemporary, reflecting Route 66 Bar’s role as a hub for social interaction.
WOW Approach
We designed the Route 66 Bar logo to convey the idea of journey and continuous evolution. The aesthetics were inspired by the space itself—stone, wood, earthy tones—with brown and deep yellow shaping a warm and high-quality atmosphere. To ensure a complete repositioning strategy, we conducted discovery workshops and surveys to better understand the audience and define the values to express in the new brand.
A classic bar reinvented.
WOW Factor
The symbol combines the letter R as a gesture, referring to serving a drink, with the number 66 in quotation marks, reminding us of the importance of social interaction at the bar.
Project Challenge
The challenge was to shape a new identity for a bar with deep roots and a timeless personality, preserving its authenticity while amplifying its evolving character. The goal was to design a logo and brand identity that bridges old and new, classic and contemporary, reflecting Route 66 Bar’s role as a hub for social interaction.
WOW Approach
We designed the Route 66 Bar logo to convey the idea of journey and continuous evolution. The aesthetics were inspired by the space itself—stone, wood, earthy tones—with brown and deep yellow shaping a warm and high-quality atmosphere. To ensure a complete repositioning strategy, we conducted discovery workshops and surveys to better understand the audience and define the values to express in the new brand.
Services
Branding
Logo
Corporate Identity
WOW Branding
Contact
- (+30)2651025255
- info@saywow.gr
