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Brand Strategy
The Homies
The Homies is a street food restaurant offering authentic American flavors, blending a sense of community with a deep love for food.
Brand Strategy Branding Logo Corporate Identity Naming Editorial Packaging Social media kit Print Signage
Project Challenge
The Homies set out to introduce American street food culture to Greece, offering high-quality, authentic cuisine in a relaxed and welcoming environment. The challenge was to capture the brand’s sense of community and authenticity through its name, visual identity, and overall customer experience.
WOW Approach
Our collaboration began with brand strategy, identifying core values such as authenticity, hospitality, and enthusiasm. The name “The Homies” was chosen to instantly convey a sense of familiarity and connection. We designed a clean and friendly identity system that touches every brand interaction.
A new brand for modern American street food lovers.
WOW Factor
We created a brand that clearly conveys warmth and community, blending authentic American street food with an appealing verbal and spatial identity.
Project Challenge
The Homies set out to introduce American street food culture to Greece, offering high-quality, authentic cuisine in a relaxed and welcoming environment. The challenge was to capture the brand’s sense of community and authenticity through its name, visual identity, and overall customer experience.
WOW Approach
Our collaboration began with brand strategy, identifying core values such as authenticity, hospitality, and enthusiasm. The name “The Homies” was chosen to instantly convey a sense of familiarity and connection. We designed a clean and friendly identity system that touches every brand interaction.
Services
Brand Strategy
Branding
Logo
Corporate Identity
Naming
Editorial
Packaging
Social media kit
Print
Signage
WOW Branding
Contact
- (+30)2651025255
- info@saywow.gr
