Valia Calda is a premium lager with roots in Epirus, combining the authenticity of microbrewing with the spirit of the mountain valley.
BrandingLogoPackaging
Project Challenge
The challenge was to design a beer brand that combines premium character with microbrewery authenticity and promotes the Valia Calda valley as a point of reference in a competitive market.
WOW Approach
Through strategic Branding, we linked the label to the place and created a clear identity with a premium character that stands out on the shelf and speaks directly to the broader audience.
Branding & packaging for a premium lager from the heart of Epirus.
WOW Factor
Valia Calda quickly established itself in a large segment of the market. The design approach contributed significantly to this success, creating a distinctive and powerful visual system that supports the premium character of the beer.
The challenge was to design a beer brand that combines premium character with microbrewery authenticity and promotes the Valia Calda valley as a point of reference in a competitive market.
WOW Approach
Through strategic Branding, we linked the label to the place and created a clear identity with a premium character that stands out on the shelf and speaks directly to the broader audience.