With strategy at the core, we design brands that endure.
At WOW, we help brands understand who they are, who they are targeting, and what makes them stand out. Through a strategic approach, we build their DNA, positioning, and narrative — creating a solid foundation for growth and connection with their audience.
Brand Strategy Services
Through workshops, research, and creative dialogue, we compose the elements of an authentic brand that understands its values and direction.
brand compass
With your “why” at the core, we define the foundations of your brand, ensuring every action follows a shared direction.
Purpose
Vision
Submit
Promise
Brand DNA
The foundation of every successful brand is its identity. We design the Brand DNA, integrating:
Character
Personality Framework
Values
Archetype
Brand Positioning
For a brand to stand out, it needs strategic positioning—both in the market and in the customer’s mind.
Business Model Canvas
Competitive Analysis
Market & Audience Analysis
Positioning
brand storyteling
Storytelling is the soul of a brand. We craft the narrative that makes it authentic and unforgettable.
Brand Story
Key Messaging
Voice & Tone
Naming
A strategic team with empathy
At WOW®, we don't start with visuals — we start with you. With experience, strategic thinking, and empathy, we help you shape an identity that connects with your audience and stands confidently in the marketplace.
Τα βήματα δημιουργίας της
Στρατηγικής του Brand
FAQs
What is brand strategy?
A brand strategy is a comprehensive plan for positioning a business in the market, differentiating it from the competition, and shaping the perceptions of those who come into contact with the brand—including customers, employees, investors, and the media. The final result of the brand strategy is usually captured in a brand strategy book.
Why does my business need a brand strategy?
Brand strategy is essential, as it provides a comprehensive plan for the long-term management of your brand. It defines your goals, understands your target audience, positions your brand in a unique way, clarifies core values, shapes brand personality, and creates a blueprint for brand identity design. This ensures consistent and effective branding that connects with customers and enhances the success of your business.
How long does it take to develop a brand strategy?
Developing a brand strategy typically takes between two and four months, depending on the complexity of the project and the level of detail required. Simpler projects can be completed more quickly, while more extensive efforts, such as a complete brand redesign, may require more time.
What does the brand strategy development process involve?
The brand strategy process involves several phases: research to gather information, defining the brand's key characteristics, such as its purpose, values, and vision, positioning and developing brand messages and narratives, and planning for the launch. Each step ensures that your brand is strategically aligned with your business goals.
How much does investing in brand strategy cost?
The cost of a brand strategy can vary, typically ranging from €2,500 to €5,000 or more, depending on the scope and complexity of the project.
How often should the brand strategy be reviewed or updated?
The brand strategy should be reviewed every 2-3 years or whenever significant changes occur, such as market shifts, business growth, or leadership changes. Regular updates ensure that the strategy remains relevant, aligned with current business objectives, and adapted to changing market conditions.
Εξατομικευμένα πακέτα Στρατηγικής για κάθε Brand
Κάθε brand έχει διαφορετικές ανάγκες, και γι’ αυτό δημιουργήσαμε πακέτα που προσαρμόζονται στον χρόνο, τον προϋπολογισμό και το όραμά σας.
xray®
Discovery + Identity
BRAND OVERVIEW
1 μήνας
1 Audit
2 Workshops
plus®
Strategy + Identity + Activation
Όλα του XRAY® και
BRAND DNA, STORYTELLING, POSITIONING
BRAND NAMING (OPTIONAL)
BRAND BOOK
1-2 μήνeς
1 Audit
4 Workshops
Το πιο δημοφιλές πακέτο — περιλαμβάνει όλη τη στρατηγική βάση.
Pro®
Full Strategy + Identity + management
Όλα του PLUS® και
BRAND MESSAGING DECK
BRAND MANAGEMENT PLAN (3 MONTHS)
2-4 μήνeς
1 Audit
6 Workshops
Για brands με υψηλούς στόχους και ανάγκη για συνεχή υποστήριξη.
Your brand is much more than just a name or a logo.
Discover what makes it unique, where it stands in the market, and how it can earn the public's trust. Our team will support you — starting with a brand audit.
WOW Branding
Contact
- (+30)2651025255
- info@saywow.gr
